Sweaty palms and racing heart, be gone! With these amazing pitch tips, you’ll be well on your way to sharing your story (and promoting your business) in a way that actually owns the room.
The verdict is in: women of influence love to speak! There’s not a woman I work with who doesn’t glow at the thought of sharing her story and her wisdom with a group … even if the thought of it also sets her stomach churning.
Are you ready to CASH and CACHÉ in on your expertise? It’s hard to do when you’re afraid clients will take your expertise and run. This simple, poisonous belief can infect your entire marketing strategy--unless you know how to change it.
Ready to step out and start sharing your ideas through public speaking? Don’t sweat just yet about the TED stage. Start with simple, local, free (or low-cost) opportunities that are available you. Here are 7 you can take advantage of, right now.
Women come to me all the time saying they’re ready for change. You say you want it too, and that is fantastic. But are you really ready for what it will cost you?
For many of us women, what we say to the bathroom mirror reveals far more about our communication style than any social media chat, text message string or face-to-face conversation. But do we really like what the mirror is hearing?
The moment has finally come: it’s time to get your brand photos taken! You’ve done the hard work getting clear on your brand. You’ve worked through many other details on your visual branding elements. You’re about to green-light your website, and now, you cannot put it off any longer.
If you’re a writer, you probably have a love-hate relationship with marketing. Yes, you want everyone who loves your genre to read your book. (And those who don’t, to give it a chance.) But you are also a shy person who also really does not like talking to people—unless it’s about a “safe” topic of mutual interest. If the book could just sell itself for you, that would be so ideal. Why doesn't it ever seem to happen that way?
Are you woman of few words with a whole lot to say (and sell)? Just because you've been shy your whole life doesn't mean you can’t have an amazing, successful business. But it also means you've likely found selling your products and services that much harder.
It’s ironic to me that we were discussing the concept of feminine energy on the same day as another Women’s March around the world. Not to mention the Day Without a Woman event, where many women worldwide took a break from paid and unpaid labor. I’m not ashamed to say I didn’t march, haven’t, and don’t plan to … not in this movement, at least. I worked all day. And here's why.
As a woman, do you feel “out of step” with masculine approaches to sales and marketing? Here are simple shifts you can make to embody a feminine presence in your business (that feel more aligned with who you are as a business owner).
We all need a cocoon sometimes, whether it’s an apartment of our own, the back corner of the coffee shop, or even your business. Small things feel safe. They feel manageable, and above all, there’s no one who can watch us and judge.But small places must break wide open if we’re ever going to spread our wings, and ride the updrafts into a wider, more expansive place.
Tomorrow seems like a good day to begin.
“I’ll be more fresh,” my conscious mind insists. “I’ll be smarter. Better at what I do. More patient, more creative, and more insightful.” Above all, “I’ll be more prepared.”I spent years listening to that voice. Yet season after season, the manuscripts piled up, half-written, un-written. Some not even scribbled down in notes.
As an independent creator, I often hear people complain that the "DIY type" of creative personality is very narrow-minded. "You've contented yourselves with mediocrity over there," they say. Or, "You've all put limits on what you can achieve." Or my all-time favorite: "If you just thought bigger, you could reach a wider audience."
All around us, we are told that our voice matters. Our words matter. Our art matters. Even the recent National Novel Writing Month has taken as its iconic tag line, “The world needs your story.” I’m an eternal fan of NaNoWriMo, since it’s how I get my first drafts done of all my stories. But even I have had pause to question the slogan. “Really?” I have asked myself. “Does the world truly need my story?”
Perhaps our discomfort with the term “courageous communication” points to a deeper question we ask ourselves on a daily basis. In a world where mass marketing is forced down our throats at every turn, and rarely appeals to our intelligence, is it truly possible for anyone to market their work in a way that feels, natural, powerful and loving?
Sales is essentially a process of inspiring people to take action. When you convince someone that a product or service will improve their lives in any specific area, they take the next step. But in an era where so much “noise” competes for our attention, motivating people to move in our direction is no small feat.So when you’ve gotten clear on what you’re trying to say, which platforms will you choose to step out and speak up?
Very often, we expect our sales and marketing journey to feel like a movie montage. As entrepreneurs, we know full well that we’ll struggle and lose our footing many times before finding solid ground. But still we ask ourselves, can’t it last for just a metaphoric moment or two? And can’t we have a catchy Donny Osmond tune to serenade us while we quickly get our bearings?
As a business owner, it’s easy to be obsessed with success. Why am I not achieving it? How are other people getting so easily? What might happen if I really made it big? Success is alluring. It’s like all those photos on a travel website, or a vacation brochure. It sparkles in front of us: a frozen moment in time that drives us wild with the promise of what else could be there. Except, that when we finally arrive on location, we discover the photos were staged.